Cocktail "culture". The general revival of all things handmade, especially in the food world, has brought us this linguistic gem. It enters the hipster lexicon right alongside artisanal, farm-to-table, and single-bean origin, a signifier of accessible sophistication with the ability to inspire endless un-winnable arguments about doing it right. Ordering a beer at certain bars guarantees sloppy service from hirsute, inked barmen, convinced you are an unredeemable philistine.
I myself have always been more of a beer man. Beer is a little easier to comprehend, cheaper to get into, and requires no work. But it has fallen prey to the general tides of taste -- for the better, I agree -- and is now a treacherous minefield of choices. I have a few favorites, and beyond that, I fall back on my design education and pick the ones with the best labels. But even that tried-and-true method has come under attack, as label quality has become superlative across the craft beer world. What is a simple man to do?Read More