Alongside the recent flood of news about the Baltimore Uprising, a trickle of stories has been appearing about Kevin Plank, co-founder and CEO of Under Armour, and his plans for Port Covington. A formerly industrial part of southwest Baltimore, including prime waterfront frontage, he faced little opposition and no legacy residents as he amassed 120 acres for $90 million. The acquisition has been done under the auspices of Sagamore Development, a UA-funded company that will also be spearheading construction on the new campus. Plank's vision includes new offices, a whiskey distillery, a makerspace, housing, horse stables, and possibly a new track for the Preakness.
The project has glided along on a cushion of goodwill from politicians and business leaders, eager to see UA's job and tax footprint expand in the city. In general, press coverage has not been terribly critical, painting Plank as a Bloomberg-esque figure who is a forward-looking, tech-savvy, beneficent mogul looking to better Baltimore. In reality, he is hewing to a very old script, one with a tangled history of paternalism, racism, labor unrest, and the fragility of good intentions.Read More